Misleading Label of the Month by AWA Approved

Cage-Free (poultry meat)  

The “cage-free” claim is increasingly found on poultry meat packaging and implies the company is making a special concession to animal welfare by raising broiler chickens without cages. Yet it is arguably one of the most misleading label claims around: Meat birds are never raised in cages–no matter how intensive the system might be. So any broiler label could display this claim. Poultry raised for meat under this label claim are inevitably raised in enclosed barns where tens of thousands of birds are kept in close confinement, where routine antibiotics and rapid-growth breeds are the norm.


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